For those of you that aren't in the marketing business, that stands for Employee Generated Content.
In today's digital landscape, EGC is a game-changer for businesses. Why? Because it’s not just about what your brand says; it’s about what your employees say.
Content created by employees is authentic, relatable, and trusted far more than traditional corporate messaging. In fact, employee-shared content has 561% more reach than the same messages shared through official brand channels.
This kind of content fosters a sense of community within the workplace, enhances employee engagement, and serves as a powerful tool for attracting top talent.
Moreover, when employees share their experiences and insights, they help humanise the brand, building deeper connections with your audience.
So, if your business isn't leveraging EGC yet, it's time to start.
Your employees are your best brand advocates—let their voices be heard.
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